Why We Do It
Our role is to help people think differently about sport and physical activity; bringing partners together and being part of the solution. By creating an environment where we can foster innovation and influence positive behaviour change we hope to achieve our ambition to work beyond the traditional boundaries of physical activity and sport.
Our mission is to change lives through physical activity and sport, inspiring people to adopt active lifestyles that make our communities happier, healthier and stronger.
Collaborative – we work in partnership to unlock potential
Respectful – we celebrate diversity and embrace a range of perspectives
Purposeful – we make impact through our focused approach and prioritising resources
Committed – we are committed to making our vision a reality and tackling the barriers that stand in our way
Innovative – we never stand still, look to the future and always ask “why?”.