Insight guides

Lots of things affect whether a person is active or not. Our guides delve into some of these reasons and highlight ways to make physical activity more inclusive and appealing to all.

By delving into the lives of inactive groups, we aim to build a deeper understanding of what prevents people from being active. We want to help you connect with these audiences and spark active habits for life.

We will be adding more guides soon so watch this space! Subscribe to our newsletter to get them straight to your inbox.

Young People

We commissioned The Behavioural Architects to help us understand the views of vulnerable 14-19-year-olds in Hampshire and the Isle of Wight. We set out to learn how they feel about physical activity. We were curious about what motivates them to do things and what stops them.

When it comes to physical activity, it turns out there are all kinds of barriers preventing teenagers from being more active.

In their own words:

“I don’t really like sports, unless I’m mucking around with my friends. I went to a kickboxing taster session with my friend Kate. It was a good stress release but when the instructor said it was going to cost £50 to buy the kit I sort of switched off. He also said I’d have to pay up front for a month. I have to stay late after school sometimes for extra lessons on a Wednesday so couldn’t always make kickboxing, so I guess I wouldn’t be able to do it all.

If I did it at the weekend, I wouldn’t be able to do anything else. I could probably do it two Saturdays a month say, when I don’t have to look after my mum or work at dad’s shop. But I’d need to be able to choose which dates” – Female, aged 15

We produced two guides to help you build activities around young people’s wants and needs:

  • Understanding Vulnerable 14-19-year-olds – This guide summarises the research findings and can be used to help shape activities for this audience.
  • Activity Design for Vulnerable Young People – This introduces 4 guiding principles that are the essential building blocks of an activity. These can be used to review existing activities and design new ones that meet the needs of young people in our communities.

Further Insight

This video shares key insight into young people’s motivations, barriers and needs to help you shape physical activity and sport around them.

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