We Like the Way You Move

This Girl Can is rewriting the narrative of what getting active looks like for women who don’t feel they belong in the world of physical activity.

The new ‘We Like the Way You Move’ campaign is a powerful, vibrant celebration of every chapter of women’s lives, highlighting how they move through life, in all their strength, beauty and individuality. ‘

We Like the Way You Move’ honours the different ways women choose to move for themselves, through simple, everyday routines or moments of intentional movement.

Many women don’t feel like they belong in the world of physical activity, or understand the immediate benefits it can bring. In particular, women from underrepresented groups, especially those from lower income backgrounds, and who are also South Asian Muslim, Black, 55-74 years old, pregnant, or with a child under 1.

This Girl Can is here to change that. Whether it’s a walk with purpose, a dance of joy, or a simple stretch, they are encouraging women to discover that just 10 minutes of intentional movement can boost energy, lift mood, increase confidence and even improve sleep.

Together, we can all help more women feel like they belong in the world of physical activity and experience its immediate benefits.

We Like the Way You Move. Find out more at www.thisgirlcan.co.uk/move

This Girl Can is a Sport England campaign funded by the National Lottery, focused on helping all women from all backgrounds get active in ways that work for them.

Since its launch in January 2015, it has inspired over four million women to engage in physical activity.