Marketing your sessions
Find out how to successfully market your sessions.
Inclusive physical activity sessions ensure that nobody is left on the sidelines.
69% of people with long-term health conditions and 75% of women want to be more active (Sport England). But many lack the confidence to attend a physical activity or sport session. Making small changes to your sessions and how you communicate them can help those who are least active to get involved.
I like that it says "all ages from 12 to 77 years old" and the picture shows that. It gives me confidence that it won't all be skinny 20-somethings.
Female, age 45, Havant
The term ‘inclusive’ is often associated with disability. We use it more broadly to mean an activity that anyone can take part in regardless of disability, gender, race, income or skill level etc. For disability specific information, please hop over to the Activity Alliance website.
23% of the adult population in Hampshire and the Isle of Wight do less than 30 minutes of physical activity a week. With your help, we can support more people to take part and enjoy the health benefits of being active.
If it could be like £20 to come any two Wednesdays in a month rather than every week then I could probably think about doing that.
Female, aged 18, Gosport
Lots of factors influence our ability or likelihood to take part in an activity:
Coaches can't just not be homophobic. They need to challenge it!
Research participant, Pride in Our Workforce
Communicating well and providing suitable venue access and equipment will enable people to take part. But the people they encounter in your activities will make or break their experience. Think about: