Disabled people are twice as likely to be physically inactive as non-disabled people. Activity Alliance is calling on time on negative perceptions about disability, inclusion and physical activity and sport with their new campaign, Who Says?
Disabled people have faced misconceptions on what is and isn’t possible when it comes to physical activity and sport. Activity Alliance is leading the change and inviting us all to support them in raising awareness. The aim of the campaign is to move conversations on, open people’s minds and shift outdated views on disability.
The charity is hoping the campaign leads to bigger conversations where people talk honestly and openly about matters that affect disabled people’s activity. In turn, this will lead to better collaboration and improve inclusivity in sport and physical activity.
The reason for this campaign is in response to the charities research which highlighted a lack of understanding when exploring non-disabled peoples attitudes on inclusive activity. These findings could be causing long term barriers and negative experiences for disabled people which may lead to inactivity.
Having a positive experience is essential to ensuring that a person comes back again and creates regular physical activity habits.
The initial six perceptions are:
1. It’s not a real sport if you have to adapt it
2. Disabled people aren’t competitive
3. Disabled people might get hurt
4. Disabled people don’t want to join in
5. Everyone can’t take part together
6. Watch what you say around disabled people
Watch out for the videos on social media that will visit these perceptions in more detail to start conversations and open minds.
Together we can shut down these barriers and empower disabled people to be active for life. Join in the conversations using the #WhoSays hashtag.