New insight guide delves into the motivations and barriers of vulnerable 14-19 year olds
We’re on a mission to get people active and build happier, healthier and stronger communities. At the heart of our approach is a commitment to understanding inactive audiences. By learning about inactive people and sharing that insight with our partners, we hope to influence positive behaviour change.
We secured Lottery funding from Sport England for the delivery of local Satellite Clubs to get 14-19-year-olds active. To shape the programme, we wanted to find out more about young people – particularly those from socially deprived backgrounds and/or those facing disruption in their lives.
We commissioned The Behavioural Architects to delve into the lives of inactive teenagers living in Hampshire and the Isle of Wight. The Behavioural Architects’ mission was to develop quality local insight that would help us understand young people’s habits, motivations and barriers to being active.
Our guide, Understanding Vulnerable 14-19 Year Olds, summarises their findings and can be used to help shape activities for this audience.
Delve into Understanding Vulnerable 14-19 Year Olds
Hop over to our Satellite Clubs page to find out more about the clubs or chat to Jay or Robyn via the links below.
Turn insight into action with Activity Design for Vulnerable Young People
Image courtesy of Sport England Image Library.