European Week of Sport
European Week of Sport 2017 will take place this year between 23rd – 30th September and aims to support and promote the benefits of an active lifestyle, via the #BeActive message.
The European Week of Sport aims to promote sport and physical activity across Europe, with 2017 seeing 32 countries participating for the third edition of the programme.
The week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in people’s everyday lives to be healthier and happier through the involvement of physical activity.
In 2016, the European Week of Sport saw more than 15,000 activities delivered across 35 European partners, resulting in 10 million active participants. For 2017 European Week of Sport will continue to inspire people to #BeActive and aims to increase its impact on last year’s outcomes.
Here in the UK the week will have themed days, to ensure there is a wide reach of the #BeActive message and variety to inspire and offer people to take part.
The week will offer all involved a great opportunity to promote and align to a Europe wide campaign that will see social media support throughout the week. We will be looking to engage #BeActive ambassadors to attend events and support in generating PR activity.
Plans for the UK include a kick-off event on Saturday 23rd September in partnership with charity StreetGames, which will take the form of a #BeActive Festival, and will aim to engage families through a wide variety of sports and activities that will enable people to try out new things to support them in leading a physically active lifestyle.
The flagship event will be on Wednesday 27th September via ukactive’s National Fitness Day, which celebrates the fun of fitness and physical activity with thousands of free activities taking place across the country.
In 2016 National Fitness Day saw over one million people get active on the day and had a huge social media presence to support the celebration of physical activity.