Marketing & Communications Officer
Date: 25 June 2020 Author: Energise Me
Many activity providers have now adapted to delivering virtual sessions. A big part of this has been encouraging and supporting existing participants to move online. Meanwhile, developers have been busy adapting activity finders to help you promote virtual sessions to new audiences too.
Local activity providers have shared a variety of reasons for moving sessions online:
Your reasons for moving online will influence whether you want to reach new participants or not. If you are undecided, here are a few reasons to give it a go:
For a local provider’s perspective, take a look at Amanda from Move Momentum’s blog.
Over the past year, we have worked with London Sport to make Open Sessions and Get Active available to local activity providers.
Open Sessions is a free platform where you can upload your sessions and access thousands of potential customers. Once uploaded, your sessions are automatically promoted to the public on Get Active and other national activity finders.
London Sport has been working with its developers to adapt Open Sessions and Get Active to make it even easier to search for virtual classes. You can now promote your sessions in a few quick and simple steps:
Activities uploaded to Open Sessions will be submitted for inclusion in Sport England’s #JoinTheMovement campaign. You may have already seen or heard adverts for the campaign on social media, TV, or radio. Make sure you use the hashtag when sharing videos, photos and information about your sessions on social media.
We’re also busy collating local stories for our newsletters, social media channels and local media. If you’d like to share how you’re helping people to be active during lockdown get in touch with Georgia. And we’d love to capture participants’ stories too so let us know if any of your regulars would be happy to chat to us.
As restrictions are eased, what does it mean for sport/exercise?
Top tips from virtual activity leaders on going virtual