Physical Activity Strategy

We need to fill our days with movement. Our health and happiness depend on it.

This strategy sets out a path to creating happier, healthier and stronger communities in Hampshire and the Isle of Wight. It has one ambitious goal: to encourage 44,000 people to move more by 2021.

Kicking inactivity into touch

The creation of the Hampshire and Isle of Wight Physical Activity Strategy was a joint effort. We worked with Public Health teams across Hampshire, the Isle of Wight, Portsmouth and Southampton to commission it.

Nearly 100 partners helped shape the final version. Each of them is playing a vital role in helping 44,000 people to become more active. But we need your help too.


The vision

By 2021, we must make it easier and more appealing for people to be active.

We want physical activity and sport to include people who previously felt they lacked the confidence, ability or means to take part.

We want people to enjoy the physical and mental health benefits that exercise brings. And we want them to share their stories to help others benefit too.

How exercise helped

In June 2017, Georgia wasn’t herself. No matter what she was doing, she didn’t find any joy in it. She couldn’t concentrate. She was diagnosed with depression and anxiety.

Low on energy, she didn’t feel like exercise. But, with persuasion from her mum, she joined a circuits class. It wasn’t a magic cure. But she left every class feeling energised, with a buzz at what she had achieved.

Now, exercise helps Georgia manage her anxiety. Read her story.

The facts

Insufficient physical activity is one of the leading risk factors for death worldwide.

In children aged 0-5 years, lower levels of physical activity are associated with increased levels of obesity.

The estimated annual health cost of inactivity is £27.8 million in Hampshire and the Isle of Wight.

Insufficient physical activity is one of the leading risk factors for death worldwide.

World Health Organisation

The four aims

The strategy sets out four key aims:

  • Accelerate the reduction of inactivity amongst adults
  • Reverse the rising trend of inactivity amongst females
  • Narrow the gap in levels of inactivity between adults with a long-term health condition and those without
  • Improve levels of physical activity amongst children and young people

Why now?

2020 has been a critical year for health and wellbeing. The pandemic has had a devastating impact. Never has physical activity been more important. We need to tackle the barriers that prevent people from living active lives. And we need to do it now – for ourselves, our loved ones, and the strength of our communities and economy.

How you can help

Support Us

Support Us

Support us to create happier and healthier communities.


Connect and share ideas to get Hampshire and IOW moving more.

Encouraging friends and family to be active

Tips for helping loved ones improve their health and wellbeing.

Our Partners

Helping us tackle inactivity to boost health and happiness

Subscribe to our newsletter

Get energising ideas direct to your inbox