National mental well-being campaign for the Summer of World Athletics
Celebrities, including Matt Johnson, Anna Williamson, Nick Bright and four-time Olympian Donna Fraser, have teamed up with England Athletics and Mind to launch a national campaign to highlight the importance of getting physically active for mental health and well-being.
#17MinutesForMe is a pioneering 8-week campaign that encourages participants to take the time for 17 minutes of physical activity 3 times a week during the World Para Athletics Championships and the IAAF World Championships taking place in London in July and August.
The challenge is part of Team Personal Best – one of the projects created under the Inspiration Programme which will harness the impact of hosting the World Para Athletics Championships and IAAF World Championships through a series of grassroots athletics projects.
The purpose of the campaign is to enhance mental well-being and encourage ongoing participation in running and athletics. Young, old, active or inactive, this is a challenge that everyone can take part in either individually or with others!
Welsh TV star Matt Johnson, a Mind ambassador, spoke of his own struggle with depression and why he’s involved with #17MinutesForMe. Johnson said:
“17MinutesForMe is going to bring together mental and physical wellbeing – two things that have a big personal meaning for me.
“The challenges we face in our lives are all different. And so are our minds and our bodies. But what we do know is that being active, in a way that works for you, can help reduce the risk of depression by up to 30%.
“And this is what #17MinutesForMe is all about – looking after your body and your mind.”
#17MinutesForMe launched on the 26 June. You can still join the campaign and celebrate the IAAF World Championships starting on Friday by heading to the 17MinutesForMe website.